Privacy Policy

Introduction and organizational info

We, at FireFly Media Group, are dedicated to serving our customers and contacts to the best of our abilities. Part of our commitment involves the responsible management of personal information collected through our website explorefloridasprings.com, and any related interactions. Our primary goals in processing this information include:

• Enhancing the user experience on our platform by understanding customer needs and preferences.
• Providing timely support and responding to inquiries or service requests.
• Improving our products and services to meet the evolving demands of our users.
• Conducting necessary business operations, such as billing and account management.

It is our policy to process personal information with the utmost respect for privacy and security. We adhere to all relevant regulations and guidelines to ensure that the data we handle is protected against unauthorized access, disclosure, alteration, and destruction. Our practices are designed to safeguard the confidentiality and integrity of your personal information, while enabling us to deliver the services you trust us with.

We do not have a designated Data Protection Officer (DPO) but remain fully committed to addressing your privacy concerns. Should you have any questions or require further information about how we manage personal information, please feel free to contact us at hello@explorefloridasprings.com or +1 (850) 206-3999.

Your privacy is our priority. We are committed to processing your personal information transparently and with your safety in mind. This commitment extends to our collaboration with third-party services that may process personal information on our behalf, such as in the case of sending invoices. Rest assured, all activities are conducted in strict compliance with applicable privacy laws.

Scope and application

Our privacy policy is designed to protect the personal information of all our stakeholders, including website visitors, registered users, and customers. Whether you are just browsing our website explorefloridasprings.com, using our services as a registered user, or engaging with us as a valued customer, we ensure that your personal data is processed with the highest standards of privacy and security. This policy outlines our practices and your rights related to personal information.

Data collection and processing

The following list details the types of personal information we may process:

• IP-based approximate location
• Real-time location (e.g., GPS)
• First and last name

Please note, that we only process information that is essential for delivering our services, complying with legal obligations, or enhancing your user experience. Your privacy is paramount, and we are dedicated to handling your personal information responsibly and in accordance with all applicable laws.

At FireFly Media Group, we believe in using personal information responsibly and ethically. The data we collect serves multiple purposes, all aimed at enhancing the services we offer and ensuring the highest level of satisfaction among our users, customers, and employees. Here are the key ways in which we use the personal information collected:

• Authentication and security
• Customizing and adapting user experience
• Content delivery
• Analytics and performance tracking
• Marketing and advertising
• Customer support
• Payment processing
• User engagement and retention

Your privacy is our priority. We process your personal information transparently and in accordance with your preferences and applicable privacy laws. We are committed to ensuring that your data is used solely for the purposes for which it was collected and in ways that you have authorized.

Data storage and protection

Data storage

• Personal information is stored in secure servers located in the following locations: US. For services that require international data transfer, we ensure that such transfers comply with all applicable laws and maintain data protection standards equivalent to those in our primary location.
• Data hosting partners: We partner with reputable data hosting providers committed to using state-of-the-art security measures. These partners are selected based on their adherence to stringent data protection standards.

Data protection measures

• Encryption: To protect data during transfer and at rest, we employ robust encryption technologies.
• Access control: Access to personal information is strictly limited to authorized personnel who have a legitimate business need to access the data. We enforce strict access controls and regularly review permissions.
• Security audits and monitoring: Regular security audits are conducted to identify and remediate potential vulnerabilities. We also monitor our systems for unusual activities to prevent unauthorized access.

Data sharing and disclosure

At FireFly Media Group, we are committed to safeguarding your personal information and ensuring it is treated with the utmost respect. This commitment extends to how we handle the sharing and disclosure of your data. Below we outline our practices in this area:

Sharing personal information

Third-party service providers: We may share your information with third-party service providers who perform services on our behalf. Such trusted parties may have access to personally identifiable information on a need-to-know basis and will be contractually obliged to keep your information confidential. These partners are prohibited from using your personal information for any purpose other than to provide these services to FireFly Media Group, and they are required to maintain the confidentiality of your information.

Data processing agreements

When we share your data with third-party service providers, we do so under the protection of Data Processing Agreements (DPAs) that ensure your information is managed in accordance with GDPR and other relevant data protection laws. These agreements mandate that third parties implement adequate technical and organizational measures to ensure the security of your data.

Transparency and control

We believe in transparency and providing you with control over your personal information. You will always be informed about any significant changes to our sharing practices, and where applicable, you will have the option to consent to such changes.

Your trust is important to us, and we strive to ensure that your personal information is disclosed only in accordance with this policy and when there is a justified reason to do so. For any queries or concerns about how we share and disclose personal information, please reach out to us at hello@explorefloridasprings.com or +1 (850) 206-3999.

User rights and choices

At FireFly Media Group, we recognize and respect your rights regarding your personal information, in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. We are committed to ensuring you can exercise your rights effectively. Below is an overview of your rights and how you can exercise them:

Your rights

• Right of access (Art. 15 GDPR): You have the right to request access to the personal information we hold about you and to obtain information about how we process it.
• Right to rectification (Art. 16 GDPR): If you believe that any personal information we hold about you is incorrect or incomplete, you have the right to request its correction or completion.
• Right to erasure (‘right to be forgotten’) (Art. 17 GDPR): You have the right to request the deletion of your personal information when it is no longer necessary for the purposes for which it was collected, among other circumstances.
• Right to restriction of processing (Art. 18 GDPR): You have the right to request that we restrict the processing of your personal information under certain conditions.
• Right to data portability (Art. 20 GDPR): You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit those data to another controller.
• Right to object (Art. 21 GDPR): You have the right to object to the processing of your personal information, under certain conditions, including processing for direct marketing.
• Right to withdraw consent (Art. 7(3) GDPR): Where the processing of your personal information is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Right to lodge a complaint (Art. 77 GDPR): You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable data protection laws.

Exercising your rights

To exercise any of these rights, please contact us at hello@explorefloridasprings.com or +1 (850) 206-3999. We will respond to your request in accordance with applicable data protection laws and within the timeframes stipulated by those laws. Please note, in some cases, we may need to verify your identity as part of the process to ensure the security of your personal information.

We are committed to facilitating the exercise of your rights and to ensuring you have full control over your personal information. If you have any questions or concerns about how your personal information is handled, please do not hesitate to get in touch with us.

Cookies and tracking technologies

At FireFly Media Group, we value your privacy and are committed to being transparent about our use of cookies and other tracking technologies on our website explorefloridasprings.com. These technologies play a crucial role in ensuring the smooth operation of our digital platforms, enhancing your user experience, and providing insights that help us improve.

Understanding cookies and tracking technologies

Cookies are small data files placed on your device that enable us to remember your preferences and collect information about your website usage. Tracking technologies, such as web beacons and pixel tags, help us understand how you interact with our site and which pages you visit.

How we use these technologies

• Essential cookies: Necessary for the website’s functionality, such as authentication and security. They do not require consent.
• Performance and analytics cookies: These collect information about how visitors use our website, which pages are visited most frequently, and if error messages are received from web pages. These cookies help us improve our website.
• Functional cookies: Enable the website to provide enhanced functionality and personalization, like remembering your preferences.
• Advertising and targeting cookies: Used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of the advertising campaign.

Your choices and consent

Upon your first visit, our website will present you with a cookie consent banner, where you can:

• Accept all cookies: Consent to the use of all cookies and tracking technologies.
• Reject non-essential cookies: Only essential cookies will be used to provide you with necessary website functions.
• Customize your preferences: Choose which categories of cookies you wish to allow.

Compliance with United States privacy laws

To appeal a decision we may make regarding your request, please contact us within 60 days of receiving our response by submitting your request through the link on our website or by using one of the following methods: Email: hello@explorefloridasprings.com Phone: +1 (850) 206-3999. In your appeal request, please include your original request, the date of our response, and a brief explanation of why you believe our decision was incorrect.

For residents of the United States of America the following provisions apply:

A. Individual rights

The United States privacy laws provide residents of the United States specific rights regarding their personal information, additional to what has been described before.

B. Right to Know

You may request that we disclose to you what personal information we have collected, used, shared, or sold about you, and why we collected, used, shared, or sold that information. Specifically, you may request the disclosure of:

• The categories of personal information collected
• Specific pieces of personal information collected
• The categories of sources from which we collected personal information
• The purposes for which personal information is used
• The categories of third parties with whom personal information is shared
• The categories of information that are sold or disclosed to third parties

C. Right to Delete

You may request that we delete personal information we have collected about you.

D. Right to Correct

You may ask us to correct inaccurate information that we have about you.

E. Right to Limit

You can request us to only use your sensitive personal information (for example, your social security number, your genetic data, etc.) for limited purposes, such as providing you with the services you requested.

F. Right to Opt-Out

You may request that we stop processing your personal information (“opt-out”). You can make use of your right to opt-out of the sale or sharing of personal information by submitting your request through the link on our website.

G. Right to Non-Discrimination

You have the right to be protected from discrimination for exercising your rights.

H. Submitting requests

You may submit your request by sending an email to hello@explorefloridasprings.com or by phone at +1 (850) 206-3999. We will compare the information you submit to us with the information we have in our records to verify your request. We will then respond to your request in accordance with the requirements.

J. Sensitive data and/or biometric data

We only process sensitive personal data with your prior consent and only for specific purposes that are clearly disclosed at the time of collection. You may withdraw your consent at any time by submitting your request through the link on our website or by email to hello@explorefloridasprings.com.

Direct marketing and communications

At FireFly Media Group, we may use your personal information to send you direct marketing communications about our products, services, promotions, and other relevant information that we believe may be of interest to you. We are committed to ensuring that our direct marketing practices are transparent, lawful, and in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

Obtaining consent for direct marketing

• Opt-in consent: We will obtain your explicit opt-in consent before sending you direct marketing communications, where required by law. This means that you will have the opportunity to actively consent to receiving marketing messages from us before we send them to you.
• Unsubscribe option: Every direct marketing communication we send will include clear instructions on how to unsubscribe or opt-out from receiving future marketing communications. You can exercise your right to opt-out at any time, and we will promptly honor your request to stop sending you marketing messages.

Types of direct marketing communications

We may use your personal information to send you direct marketing communications via various channels, including:

• Email
• Referral programs

Managing your preferences

You have control over the direct marketing communications you receive from us. You can manage your communication preferences by using the unsubscribe link provided in our marketing emails or text messages.

Policy updates and changes

At FireFly Media Group, we are committed to keeping you informed about how we handle your personal information and any changes to our privacy practices. We may update this privacy policy from time to time to reflect changes in legal requirements, industry standards, or our business operations. We want to assure you that any updates will be communicated transparently and in accordance with applicable data protection laws.

Notification of changes

• Notification process: In the event of significant changes to our privacy policy that may affect your rights or the way we handle your personal information, we will provide notice through prominent means, such as email, website notifications, or other appropriate channels. We will also indicate the effective date of the updated policy at the top of the document.
• Reviewing changes: We encourage you to review our privacy policy periodically to stay informed about how we collect, use, and protect your personal information. Your continued use of our services after any changes to the policy signifies your acceptance of the updated terms.

Contact us

If you have any questions or concerns about our privacy policy or any updates to it, please don’t hesitate to contact us at hello@explorefloridasprings.com or +1 (850) 206-3999. We are here to address any inquiries you may have and to ensure that you have the information you need to feel confident about how your personal information is handled.